Marketing your small business is an important but never-ending task. Developing social media and email marketing content, and keeping up with trends, can feel like jobs that take up your entire day.
For this reason, it is often best to schedule your marketing tactics in advance. Make a plan for the month, and set aside one day just for content creation. On that day, you can write your email campaigns, create social media posts, and write captions for the entire month. From there, you’ll simply follow the schedule you created to diminish the day-to-day guessing game you might currently be dealing with.
If you are just getting started with social media marketing, don’t feel too much pressure to post every single day. Start by developing a schedule you are comfortable with, get to know the platform you are posting on, and then expand from there. You could also work with a marketing professional to make a schedule you can stick to each week or each month.